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THE IMPORTANCE OF PROFESSIONAL PHOTOGRAPHY IN REAL ESTATE
The Power of Video Marketing for Real Estate BusinessesIn this day and age, numbers don't lie. Consider the following statistics:Video marketers receive 66% more relevant leads annually, as well as 54% more brand awareness.Marketers who depend on videos can increase their ROI by 50%, compared to those who don't.Videos outperform social media alone, as they are more engaging and easily shareable. In comparison to images and text, video content generates 1200% more shares.50% of homebuyers search online for their new homes.51% of shoppers use YouTube as a significant destination for research.84% of new homebuyers report that their online research is essential to their decision making.Given these compelling numbers, it is crucial for all real estate businesses to prioritize video marketing. As prospective buyers spend a significant amount of time researching their new homes online, video content is an excellent way to ensure that your message is seen and heard.
Aerial Stills
Increase Your Home's Sales Velocity by 68% with Aerial Photography.
Research shows that homes with professional photos sell faster and for higher prices than those with amateur photos. It is no wonder that the use of real estate photography by realtors has been steadily increasing over the years.As humans, we process visuals faster than any other form of information. According to studies, the human brain processes images 60,000 times faster than text. And when it comes to real estate, the power of visuals is undeniable. Listings with high-quality photographs receive 61% more online views than those without. This indicates that professional photos can attract more potential buyers to a listing, resulting in a quicker sale.According to a recent survey by the National Association of Realtors, 87% of home buyers found photos to be the most useful feature on real estate websites, and they spend 60% of their time viewing images, compared to only 20% of their time reading the description of the home.
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The Importance of Professional Photography in Real EstateAccording to a recent survey by the National Association of Realtors, professional photography is a crucial element in marketing for real estate agents. 72.2% of realtors believe that professional photography is vital in presenting their services to potential sellers. Additionally, 89% of homebuyers consider pictures the most important factor when searching for a home online. The same survey found that listings with professional photos received more online views and led to quicker sales.
Moreover, the use of real estate photography by realtors is on the rise. 61% of realtors hire professional photographers for capturing photos of their listings. Realtors who utilize professional photography sell their properties faster and at higher prices. Homes listed with professional photos sold for an average of 47% more per square foot than those listed with amateur photos, translating to a price difference of $3,400 to $11,200, depending on the home's size.
Moreover, the use of real estate photography by realtors is on the rise. 61% of realtors hire professional photographers for capturing photos of their listings. Realtors who utilize professional photography sell their properties faster and at higher prices. Homes listed with professional photos sold for an average of 47% more per square foot than those listed with amateur photos, translating to a price difference of $3,400 to $11,200, depending on the home's size.
About the owners
Sharon Ketcham
Marketing
Sharon's Journalism Expertise Brings Award-winning Documentaries to Ketcham In Focus PhotographyWith over 30 years of experience in journalism, Sharon is an integral part of the Ketcham In Focus Photography team. Beginning in Amarillo, Texas, Sharon reported and anchored for the local news station before moving to Southwest Florida to anchor for Waterman Broadcastings ABC and NBC affiliates. Her passion for working with family-owned media companies led her to NBC 29 in Charlottesville, Virginia. Sharon's unparalleled creativity and expertise, both in front of and behind the camera, have been recognized with countless awards, giving our company an undeniable advantage over our competitors.
Chris Ketcham
Realtor ® and Photographer
Chris's Diverse Career: From Small Business Owner to Skilled Real Estate PhotographerChris is a seasoned entrepreneur with a rich background in photography and small business ownership. Driven by a passion for creativity, Chris owned and operated a wholesale/retail bakery for over 30 years. After relocating to Central Virginia, Chris obtained his real estate license and joined the Zion Crossroads office at Howard Hanna. Recognizing the demand for real estate photography in the area, Chris expanded his business by obtaining a FAA Part 107 drone license, enabling him to offer commercial drone photography services.
See what our clients are saying about us!
Michelle Gregory
Howard Hanna Roy Wheeler Realty
Charlottesville
Chris did an amazing jobs capturing photos for my real estate listing. He was prompt, courteous and easy to work with. Photos arrived in my inbox the next day! Thank you Chris. Will definitely use again!
Beth Ann Boone
Howard Hanna Roy Wheeler RealtyCharlottesville
Chris did a fantastic job photographing the home I had listed. He did beautiful drone shots that definitely helped sell the home! He was professional and the process was seamless! I would definitely recommend him for any of your photography.
Chris did a fantastic job photographing the home I had listed. He did beautiful drone shots that definitely helped sell the home! He was professional and the process was seamless! I would definitely recommend him for any of your photography.
Maury Atkins
Howard Hanna Roy Wheeler Realty
Zion Crossroads
In reviewing the work Chris did on a recent horse farm, I am loving his presentation. I can see he offers me options as to the drone work and I love that element, as each listing has different needs. I have been in real estate for 33 years, and his work truly will make my listings stand out. I plan on using his drone services often in the future!
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